Transforming ACOS from
41% to 17% in 60 Days
The problem
Our client, a new pet brand, faced tough competition from top brands, making it hard to gain market share.
Poor CVR: The brand also struggled with low CVR, needing to optimize PPC.
Our Approach
We analyzed the product’s unique features and restructured the product title.
We launched strategic campaigns to reduce ad spend and boost profitability.
We tested with diverse PPC strategies to maximize advertising potential.
Results
1. Optimized campaigns and spending led to higher profitability.
2. ROAS increased from 2 to 6 in 60 days
3. ACoS dropped from 41% to 17%.
